Our Credo


We will never force or manipulate purchase of our products. We will provide honest and accurate product information that will permit customers to make a responsible decision.

We are responsible to create a “win-win” relationship with both our customers and suppliers based on respect, honesty and trust.

We are responsible to conduct our business activities with openness, positive spirit and sincerity thereby creating cooperation rather than conflict.

We encourage direct dialogue with our end-users. This dialogue will enrich their experience while purchasing our products and in parallel their input will assist us to improve our products to better meet their needs.

Customer service will be the guiding force for all our activities.



We are responsible to continuously improve the “value for money” of our products. We will accomplish this by unceasingly searching for new technologies and materials; committing resources needed to meet the real needs of our customers; and adopting innovative methods delivering increased production and organizational efficiency.

We are responsible in each product category to have the best product in the market and to find the tools that prove to our customers our accountability to this commitment.

We are committed to alter products when we are convinced we can do to it better at the same cost or when we are convinced that the benefit is greater than the cost.

We are responsible to design our products in a manner that reflects our company spirit and values. Our products’ design is to be functional, simple, durable and environmentally aware.

We respect intellectual properties and see our own as a means to express the uniqueness of our company.

If we will establish production in other locations for strategic or social reasons, we will be responsible that those entities will be based on the same foundations of our current business, reflecting the same values.

Our Work Place

We are responsible to link the compensation structure of every SOURCE employee to his/her responsibilities as part of SOURCE team. The total compensation in SOURCE will reflect the total responsibility that is required to run the business.

The highest salary in SOURCE will not exceed 10 times the lowest salary in the company (in gross company cost terms). This reflects the equitable balance between the minimum and maximum responsibility of operating our business.

We are responsible to be free of all prejudices, in every form, within our work environment. We will strive to develop an atmosphere free of fear, where equality, respect, tolerance and liberty are practiced and nurtured.

We are responsible to develop and to maintain an effective and cooperative work place. This is a work place where all employees share responsibility, are involved, aware and identify with the company’s goals and activities.

We are responsible to run our company based on the foundation of “open book management.” By creating tools for our workers, our suppliers and our customers to be aware of relevant performance figures and financial results, we enable them to take responsibility and share in their part of the whole.

We are responsible to embrace our company as an extended family. These human relations make duties easy through natural affection. These human relations have deep roots and are long lasting.

We are responsible to enrich the life of our organization with experience, education and training, which in turn generates interest, joy and personal fulfillment.

Our Environment

Cooperation, not competition, is the basis for keeping our ecosystems in balance to ensure future survival. Nature, tradition and ancient cultures will be our ecology guides.

We produce best quality products that will last for the longest time possible. The resources that are used must be replaced in equal or greater quantities.

We aim to turn as much as possible environmental aspects of our business into a source of income and prosperity rather then a source of expenses and concerns.

We are responsible to minimize the waste caused by our actions.

We are responsible to make sure that our actions do not cause harm to our workers or to the environment.

We aim to ensure that our business is ecologically sustainable, meeting the needs of the present, without compromising the future.

Our Community

By being part of the business sector which is the strongest most skilled element in a living community, we bear responsibility to share both our resources and management skills with all members of our nearby community.

Each year 5% of the net profit of the company will be dedicated to social or environmental activities in the nearby community.

We will strive to create ground- breaking initiatives for a meaningful social change within our community.

Our Society

We are a link, part of an infinite chain both in the national and international level. Our activities have impact on individuals and organizations both on national and global scale.

As such, we are responsible to actively promote peace in our region by commercial interactions, creation of work opportunities and by a face-to-face dialog with our Palestinian neighbors.

As such, we will strive to have our organization, our suppliers, our distributors and our retailers allocate 1% of their income associated with the SOURCE products to social and environmental projects through the SOURCE Give-One-Chance foundation.


As we wish to assure accountability and progress with reference to our credo, we are responsible to develop and implement appropriate control mechanisms.

We are responsible to establish a computerized network of information that will be our objective tool to help us account for our actions. This database will also permit objective commercial undertakings.